BUILDING A NEW MODEL

The new Battleship Women's Rugby club needed a home for their upcoming team rummage sale. They also needed to grow their network and their supply of secondhand items.

BECAUSE knew just who to call. Habitat ReStore is centrally located and has plenty of air-conditioned, rain-proof, "casual-enough-to-host-a-rummage-sale" space where the lady ruggers could set up their sale in a defined area and run a completely separate checkout system. ReStore could even serve as a drop-off site for donations without any players needing to be there.

More importantly, the partnership request was a quick yes for the motivated team at Habitat ReStore. They contributed their own steady stream of bargain-savvy, cause-motivated shoppers and strong social media following, but they also gained visibility for their program and drew in new shoppers and volunteers while earning revenue in a dead area of their building and absorbing leftover inventory from the sale. 

BECAUSE assisted both parties with the strategic elements of the event to ensure optimal impact and helped secure additional secondhand item donations from the general public.

We appreciated the opportunity to help raise funds and awareness for both Habitat ReStore and Battleship Women's Rugby, but we're especially proud of the new partnership model we established in the process and will look forward to seeing Habitat ReStore replicate this concept with other groups.